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Research papers

Reducing ad serving discrepancies

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andy Flint
June 20, 2005
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Citation

Flint, A. (2005a, June 20). Reducing ad serving discrepancies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reducing-ad-serving-discrepancies